Statistics show that 60% of young adults between ages 18 and 26 are at risk for HIV, STIs, and unintended pregnancy in the USA. What can we do?
To generate social awareness, a collection of postcards were made and will be mail to college students. The intention is to grab their attention with a simple and bold graphics.
A photo shoot of the contraceptive took place. Several hours were spent photoshopping the product to get a realistic outcome. Also, striking and friendly headlines were written, matching the graphic symbol of each postcard to drag the attention and speak directly to the targeted audience in an easy manner.